In just 24 hours, Archive 81 soared to Netflix’s number one spot, ranking as the most-watched series worldwide.

I had the opportunity of developing key art for the series, including OOH, digital, and in-app graphics. The show follows an archivist tasked with restoring vintage videotapes, the art features overlapping textured layers reminiscent of damaged film and archival materials.

The design builds on the tension between the two main characters, Dan and Melody — placing them within the numbers to create the large “81” graphic.